Why use Contribution Margin and Octane measures rather than Unit Costing when comparing options for operational change?

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Activity Based Costing (ABC) has replaced older methods of cost accounting. Overheads are apportioned to products on the basis of how much of the overhead activities are actually required by the product. However, when comparing options for operational change we use Contribution Margin or Octane rather than Unit Cost (whether unit costs are derived from … Read more